TY JOUR TI THE INNOVATIVE POTENTIAL OF THE PRODUCT AS AN ELEMENT OF COMMERCIALIZATION OF INNOVATIONS KW innovation; innovation potential of the firm and product; the analysis of innovative potential; evaluation of innovation; indicators of potential innovation KW commercialization of innovation JO Bulletin of Belgorod State Technological University named after. V. G. Shukhov AU Schetinina, E.. AU Ovcharova, N.V. PY 2016 IS 1 PB Belgorod State Technological University named after V.G. Shukhov