%0 Journal Article %T THE INNOVATIVE POTENTIAL OF THE PRODUCT AS AN ELEMENT OF COMMERCIALIZATION OF INNOVATIONS %A Schetinina, E.. %A Ovcharova, N.V. %K innovation; innovation potential of the firm and product; the analysis of innovative potential; evaluation of innovation; indicators of potential innovation, commercialization of innovation %J Bulletin of Belgorod State Technological University named after. V. G. Shukhov %D 2016 %N 1 %P 4 %I Belgorod State Technological University named after V.G. Shukhov