@article{Gukova2017the,
author={Gukova, E.A.},
title={THE STRATEGY OF DEVELOPING AND IMPLEMENTING THE CONCEPT OF A NEW PRODUCT IN THE MARKETING ACTIVITIES OF AN ENTERPRISE},
journal={Bulletin of Belgorod State Technological University named after. V. G. Shukhov},
publisher={Belgorod State Technological University named after V.G. Shukhov},
year={2017},
pages={196-201},
volume={2},
issue={9},
}