TY  JOUR
TI  IMPROVING CONSUMER LENDING MODEL CLIENTS
KW  retail banking
KW  loyalty marketing
KW  CRM-strategy
KW  individual approach to the client

JO  Bulletin of Belgorod State Technological University named after. V. G. Shukhov
AU  Lycheva , I..
AU  Molchanova , V..
PY  2017
IS  2
PB  Belgorod State Technological University named after V.G. Shukhov