THE IMPACT OF BEHAVIORAL FACTORS OF RANKING ON POSITIONS OF SITES IN SEARCH RESULTS
Abstract and keywords
Abstract (English):
The article describes the main behavioral factors ranking sites and their influence on the results of issuance of websites by search engines. The article considers the following factors: bounce rate; depth of view; time spent on the site; pattern of traffic on the site and character of the cursor on the screen; return to the site not from a search of the resource; return to search again; clickability snippet. Mathematical models and algorithms of search engines are built on the basic of these factors. The developers of sites can raise own resources in search results considering these factors.

Keywords:
ranking sites, behavioral factors of ranking websites, search engines, search engine optimization, bounce rate, depth of view.
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